I’m a seasoned Design Director with a passion for human-centered design and creative problem-solving. I bring a strategic blend of visual storytelling, trend analysis, and technical expertise—particularly in handbag construction and product development—to craft fashion and lifestyle experiences that truly resonate. With a strong foundation across both physical and digital touchpoints, I’ve led cross-functional teams through the entire creative journey, from concept to execution. Most recently, I’ve focused on building and evolving brands, guiding multiple collections, and mentoring design talent. I’m driven by the challenge of uncovering the most desirable, user-focused solutions through research, empathy, and design thinking.